Your Company’s DNA

I loved this particular The Corner Office article in the New York Times from earlier this month. It
was with Jeremy Allaire, chairman and chief executive of Brightcove, an
online video platform for websites, and conducted and condensed by
Adam Bryant.

It focused on Jeremy’s background, what formed his leadership
style, and how he continues to build his company. The entire article is
worth reading. For a taste, the following quotation was simple, yet
powerful, in how a simple hire can influence your organization’s
culture – and DNA – for years to come:

“I am one of those people who believe that there are certain
phases of building an institution when you really shape the DNA of the
company. I hired 10 people early on who worked for me directly, who
were setting the foundation of the company. You have to get that right,
because they

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