Let’s face it, Facebook has changed our world; and this was the brainchild of one, young entrepreneur. Literally. Facebook has single-handedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. What can we learn from this organization and from its leader?
I work with many clients who are struggling on how often to tweet, post to Facebook, or even what to include in their LinkedIn profile. Many wonder how to ‘align’ their public persona on the Internet with who they are, what they want, and how they wish to be perceived; especially those senior executives in large Fortune 500 companies who are unsure if they even need to have an online social presence, and if so, what should they include and how should they move forward? Me too…it can be daunting and a real time-sink.