Tag: branding

How does a person really ‘reinvent’ themselves?

Over the past several years, this idea of reinventing ourselves has become a very popular concept. I have watched C-level executives move from corporate arenas to entrepreneurship, from a hardware/software orientation to a cloud/full service focus, and from senior level directors to full time consultant. Many struggle with how to make themselves matter or relevant in their new arena. It is not for the fainthearted, this I know for sure. So – how does one truly reinvent themselves? Is it really possible?

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5 Basics

Recently I was taking the exams to renew my Texas Real Estate license, which I have had since early 2003. I was struck by the simplicity of one of the principles on the test which was taken from a gold standard in the field of business books. They referenced that every business transaction can be broken down into 5 basic attributes. What are they and how does this apply to me, as an individual?

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