Tag: alignment of brand

Staying Aligned in the Online Challenge

Many of us struggle with how to truly optimize our social media presence. The game continues to change, and it is hard to know where, when and how to post strong, compelling information to support our professional presence. Whether we are entrepreneurs, corporate executives or individuals in transition, the question continually comes up: how do I make my online presence and brand relevant and aligned to who I am, what I want, and what I want others to think, say or do when they run across information on me?

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