Meet Kristin

Kristin is a very warm and approachable person. Yet, what really cuts to the chase is her 25 years of expertise in Fortune 50 corporate and non-profit leadership roles.

Experience. Expertise. Passion. Alignment.

Kristin_195Alignment, Inc.®, founded in 2007 by Kristin Kaufman, was created to help individuals, teams, and leaders increase their overall levels of contribution, bottom-line effectiveness and personal fulfillment.

To be a successful leadership coach, it is Kristin’s belief it is of great benefit to have been successful in business, and faced the ups and downs that every successful business leader has faced.

Kristin is a very warm and approachable person. Yet, what really cuts to the chase is her 25 years of expertise in Fortune 50 corporate and non-profit leadership roles.

And in 2009, Kristin pursued, and was awarded, the distinction of Professional Certified Coach (PCC) from the International Coaching Federation and also achieved the designation of Certified Leadership Coach through the esteemed program of Georgetown University – an exclusive, highly competitive, program. This leadership coaching certificate is distinctive from other executive coaching programs in that the focus and rigor was designed to help coaches and consultants learn how to help leaders reach their potential and achieved sustainable transformation through their work together.

The Foundation

Her greatest foundational experience was certainly her tenure at Hewlett-Packard Company as a sales executive, global sales leader, and general manager. She learned what makes a fully aligned culture competitively differentiated under the leadership of Bill Hewlett and Dave Packard at the onset of her career – and she never forgot those golden principals. Ultimately, Kristin led the channels and partner program that supported Hewlett-Packard’s largest corporate accounts. This business represented a $3 billion revenue stream for Hewlett-Packard. She defined and directed a multi-channel distribution strategy while leading a highly-matrixed organization. Kristin was regarded as a leader at Hewlett-Packard and was selected as a member of their President’s Club, which is awarded to the top 100 employees of Hewlett-Packard for outstanding direct sales quota performance and sales leadership capability.

Serving as Worldwide Channels Vice-President on the Executive Committee of Vignette Corporation, a $250 million publicly-traded software company, Kristin honed her skills on optimizing resources and ruthlessly focusing to deliver results. Under her leadership, her team built an infrastructure that laid the foundation for a thriving channel/alliances organization, and strong relations in the industry. This experience in the fast-paced, small – yet rapidly growing – software industry, extended her pedigree from the large blue-chip experience of a Fortune 25 company.

Kristin was asked to join the NYC Leadership Academy effort, which was the centerpiece of the New York City Children First reform agenda. This agenda was sponsored by New York City Mayor Michael Bloomberg and Chancellor Joel Klein, and the Academy was led by CEO Robert E. Knowling, Jr. The goal of this reform was to create a system of outstanding schools where every child and teacher has access to effective teaching and learning. Kristin was chosen, as a private sector business executive, to teach and train the 1,200 principals of the NYC public school system and the top 100 executives on the Chancellor’s staff. This experience was the initial catalyst for Kristin forming Alignment, Inc.®

Her last executive position in corporate America was as Group Vice President of United Health Group. This appointment leveraged her strong knowledge of the technology business and how to leverage multiple channels to market in the increasingly complicated world of healthcare and healthcare insurance. Kristin provided expertise for its go-to-market strategies, defined and created alternative channels to improve organic growth, and implemented sales effectiveness methodologies across all segments within United Health Group.

That is what makes Kristin and Alignment, Inc.® different.

  • Kristin has been there for the good times and the not so good times.
  • She gets it … that alignment to one’s strengths, passions, and ultimately to the organization’s vision will determine a person’s success.
  • She experienced the reality of company politics, of cross functional and silo discrepancies, and the criticality to get everyone pulling in the same direction.
  • Even more importantly, she knows how to achieve this while staying true to oneself and aligned to the organization’s direction.
  • Finally, she has faced the music and left a very successful career to create the aligned life she wanted…..doing what she loves, what she is good at, and most importantly having it tied to something greater than herself.


Arkansas Money & Politics (AMP), the new standard-bearer media source for the influential and affluent business decision maker. The bimonthly magazine, along with their website and media platforms, provides relevant information and critical insight. The goal is to help cultivate business, to assist owners as they navigate the complex political scene and work to understand the dynamic issues of our state. As business owners, they believe in the free enterprise system and advocate pro-business policies. Kristin Kaufman and Alignment, Inc. is honored to be a contributor to this incredible resource.


Plaid for Women® is an award-winning digital media company with a blogging platform. Their goal is to help women achieve their goals, get connected and be heard. This is done through our various content platforms, monthly and signature annual events. Plaid for Women® encourages women to become pioneers in their own lives to be purposeful, engaged, inclusive and authentic. They believe that EVERY WOMAN is a working woman. They are a non-partisan, for profit membership based organization that welcomes women of all faiths, races and ages. They provide inclusive communities and transformational connections for their members to help them in both their personal and professional lives. Alignment, Inc. has been a contributor since the conception of Plaid, and continues to find this a very rewarding platform in which to contribute.


IMCUSAlogoThe International Coach Federation (ICF) offers the only globally recognized, independent credentialing program for executive coaching. Only 5600 coaches, of the more than 25,000 around the globe, have earned ICF Credential since the program began over a decade ago. In addition, according to the ICF Global Coaching Study conducted by PricewaterhouseCoopers, 52 percent of coaches report that their coaching clients expect the coach they hire to be credentialed.


PCClogoKristin Kaufman has been awarded the Professional Coaching Credential (PCC) and the distinction of PCC level of proficiency by the ICF, which is held by only a small percentage of practicing coaches around the globe.


MBTIlogoIn addition, Kristin has been graduated from Georgetown University’s world class leadership coaching program and has been awarded the Certificate in Leadership Coaching (CLC) by this esteemed university. This leadership coaching certificate is distinctive from other executive coaching and/or life coaching programs in that the focus and rigor was designed to help coaches and consultants learn how to help leaders reach their potential and achieved sustainable transformation through their work together.


ACTPlogoThe Georgetown University Leadership Coaching certificate program has a highly competitive admissions process and is certified as an Accredited Coach Training Program (ACTP) by the International Coach Federation.


MAGUS Group logoMAGUS believes that development happens best in a group, or a community, and as such we take seriously our commitments to our leadership coaches by creating a strong community of coaches who bring value to our clients. Our coaches reflect the diverse workforces of our clients and are selected to ensure compatibility with the client organization. MAGUS coaches are experienced leaders themselves who are now coaching other leaders to be successful. MAGUS coaches are Georgetown University trained and International Coach Federation certified.


tlc-logoThe Leadership Circle Profile Certification is designed for internal and external practitioners who want to enhance the leadership effectiveness of individuals and the collective leadership within organizations.


A prolific writer, Kristin’s first book, Is This Seat Taken?® Random Encounters That Change Your Life, was released on 11/1/11 to national acclaim, and endorsed by Stephen Covey and John Maxwell, among others. Her second book in the series, entitled Is This Seat Taken?® It’s Never Too Late to Find the Right Seat was released in January, 2015; and was endorsed by notables such as Marshall Goldsmith, Sean Covey, and Doug Parker, CEO of American Airlines. This book shines the light on late in life reinvention and encore ‘second half’s’ of diverse individuals. The individuals are in some cases widely known and others are somewhat anonymous to the mass public. The common thread is their ‘post-50’ resurgence in life and in some cases their ‘fork in the road’ is quite serendipitous. Kristin’s third book, a continuation of the ‘Is This Seat Taken?®’ series will follow later in late 2015.